Jace is a dynamic 31-year-old performance coach, certified in Market Advantage Technologies, and a KRI-certified Kundalini Yoga teacher. As the CEO of Purest Potential, Jace’s mission is to bridge the gap between science and spirituality, guiding individuals and teams toward personal growth and business success. He learned powerful coaching methods from his father, John Cundiff, a renowned Fortune 500 coach, who instilled in him the principles of interdependence, high-performance communication, and the value of learning in community.

Jace’s journey began with a spiritual awakening at 16, which set him on a path to find inner peace and fulfillment. Kundalini Yoga became the cornerstone of his personal and professional development, allowing him to reject conventional life trajectories and follow a path of spiritual integrity while thriving in the modern world.

Certified as a Market Advantage Technologies Coach and deeply rooted in over a decade of Kundalini Yoga practice, Jace’s experience extends beyond the mat. A former firefighter at Los Alamos National Laboratory, Jace has built resilience and leadership through his diverse career. He has worked with a wide array of clients, from healing center owners to heads of law firms, and his groundbreaking “Styles Method” has brought about a new paradigm of compassion, effective communication, and peak human performance. His clients consistently testify to transformative results, praising his ability to blend spiritual wisdom with actionable strategies.

In addition to his professional achievements, Jace enjoys building race cars and content creation in his spare time. A father and a Muay Thai practitioner, he resides in “Santa Fe, New Mexico”, where he continues to coach and guide others in both life and business.